Internet finance has become extremely popular since 2013, especially online P2P lending, which\nappears like mushrooms. And at the same time, the number of problematic platform is rising.\nMany platforms appeared to be difficult to withdraw deposit; some had even closed. For the lack of\nsupervision and credit system in our country, this article takes the up-rising star Ebaodai as the\nresearch object to analyze its business model and characteristic of platform running. Then the article\nexplored and analyzed how new P2P lending platform to stand out among numerous newly\nincreased ones from a platform standpoint.
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